Buzz Travel Marketing India Private Limited is one of
India’s dynamic travel representation companies
with a core focus on NTO representation.
Most travel agents & tour operators do NOT like to
work with other travel agents since they consider them
competition. We inspire confidence since:
We are NOT a travel agency or tour
operator.
We are neither a hotel booking office nor an airline
GSA.
We do NOT compete with any travel
agency or tour operator.
We complement & NOT threaten the
travel trade.
DDP Representations has been in the travel publishing
business for the last 20 years. A successful beginning
with a handicraft magazine has now turned into a corporation
with publications for the travel trade & governments
tourism departments, Exhibitions & Representations.
20 years of experience in the travel trade especially
with the travel trade publications, representations
& exhibitions has given an opportunity to work very
closely with the travel agents. We work in harmony with
the travel fraternity as we are considered friends and
not a business threat. In fact we
are a major link between the various segments of the
industry.
Executive Summary:
Buzz has over 5 years experience working with
tourist offices around the world & understands their
needs & requirements. Current Representation Clients
include Macau, Munich, Holland, philippines & Turkey. Client Budgets
have been successfully leveraged through co-operative
partnership marketing campaigns. Buzz maintains offices
in New Delhi & Mumbai.
Performance:
Our Experience in the India travel trade allows
us to give our principals valuable input on the market
& suggest various promotions that we think can help
achieve our targets.
Our sales & marketing efforts have produced great
results & the growth in visitor arrivals in 2004
over 2003 are as follows:
1. Macau has shown a growth to 55% growth in visitor
arrivals in 2004.
2. Canada has recorded us a 17% growth in visitor arrivals
for 2004.
3. Taiwan visitor arrivals are up 29% in 2004.
Services Offered:
Sales missions to key targeted cities.
Issuing of press releases in both English & native
languages.
Presentations trade & corporations in MICE market.
Weekly e-newsletters to name a few.
Marketing plan outline
SWOT
A quantitative SWOT analysis will be conducted on the
Indian market specifically for the National Tourist
Office profile. This will include a through study of
the Indian traveler’s preferences, profile and
segment.
Competitor analysis
Once again it is imperative that your company understands
that the competitors that exist in their home market
may not necessarily be the same that exists in the Indian
context.
Positioning statement
Your company must have a clearly defined positioning
statement of what their product is and decide whether
this needs to be changed for the Indian market. Not
all positioning statements apply in all markets.
Objective
The objective of having representation in India may
vary from that of the home market. This is perhaps the
most critical of all aspects of the marketing plan.
Buzz Travel Marketing India Pvt. Ltd. will sit down
with you to ensure that the objectives are achievable
and realistic.
Action plan
A comprehensive action plan will be presented to your
company including all recommended activities both included
in the retainer fee and those at the client’s
expense. The final decision will rest with the client
however the objectives may have to be revisited once
final decisions are made regarding activities.
Review
A monthly report will be prepared for your company commenting
on activities carried out, competitor activities, market
analysis, etc.
Clientele
In the last four years, Buzz has worked with
many different travel organizations both individually
and through cooperative projects within and outside
of the travel industry. It is through the consistent
quality of our work that we have retained many clients
for several years and substantially expanded our new
client base.
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